azouro, award-winning Portuguese staples designed for speciality food retail
- Naomi Knight
- Jul 17
- 3 min read
Updated: Jul 18
From hand-packed tinned fish to PDO extra virgin olive oil and naturally brined native olives, azouro brings an irresistible taste of Portugal to every plate — and now, to the UK fine food market.
At Gourmet Partners & Brand Builders, we specialise in helping premium food brands break new ground. That’s why we’re partnering with azouro, an award-winning Portuguese brand that’s capturing the attention of gourmet food retailers across Europe.
azouro brings Portugal to your plate — a brand defined by passion, tradition, and sustainability
azouro was founded in 2013 by Stephen and Rachel Firth, who share a deep love for Portuguese food culture. Their journey began over 20 years ago in Southern Portugal, where they were captivated by the country’s rich culinary heritage, diverse regional traditions, and the quality of its local ingredients.
“The Portuguese identify strongly with local foods. There are flavours and stories here that the world hasn’t fully discovered yet, and azouro is about sharing those, authentically.”— Stephen Firth, Founder, azouro
Working closely with small-scale producers in Northern Portugal, azouro curates a collection of clean-label, nutrient-rich pantry staples — all made with care, regional expertise, and a deep respect for the land.
Now launching in the UK with Gourmet Partners & Brand Builders
Today, azouro is stocked in over 120 Irish stores and is now officially launching in the UK — supported by Gourmet Partners & Brand Builders to connect with leading delis, farm shops, food halls, and independent retailers.
azouro’s award-winning collection is a tribute to the Mediterranean diet — offering premium ingredients, natural nutrition, and everyday simplicity for conscious consumers. Every product is beautifully packaged for modern retail, while staying true to Portuguese culinary tradition.
Tinned fish: pure fillets, packed by hand
Prepared and canned in Matosinhos, Northern Portugal’s renowned fishing port, azouro’s fillets are skinless, boneless, and ready to eat. Packed in organic extra virgin olive oil with regional botanicals for added depth.
Sardine fillets with seaweed (106g)
A fusion of wild sardines, sea lettuce, and bladderwrack — for a clean, umami-rich finish. 2-Star Great Taste Award 2022
Mackerel fillets with lemon thyme (106g)
Light, herbaceous, and full of character — a Mediterranean favourite.
High in Omega-3s, sustainably sourced, and clean-label with no artificial ingredients.
Native whole olives: naturally brined, never rushed
azouro olives are harvested from indigenous Portuguese varieties and cured in natural brine (water and salt) for 7 months to 2 years — no preservatives, just pure flavour.
Galega with oregano
The “olive of Portugal” — tree-ripened in Beira Baixa, naturally sweet and firm.
Negrinha do Douro with garlic & oregano
Split olives from the Douro Valley with a bold, savoury finish.
Packaged in elegant glass jars, these olives are ideal for antipasti, cheeseboards, or simple snacking.
Extra virgin olive oil: pressed in the Douro Valley
From the PDO region of Trás-os-Montes, azouro’s extra virgin olive oil is made from native Verdeal, Madural, and Cobrançosa olives grown in the mineral-rich schist soils of Northern Portugal.
500ml extra virgin olive oil
Fresh green fruit, notes of almond, a balanced bitterness, and a peppery finish.
2-Star Great Taste Award 2024
The mosaic-inspired bottle design and dark UV-protective glass make it both a kitchen essential and a retail standout.
Why UK retailers are excited about azouro
With a proven track record in Ireland and a rapidly growing UK presence, azouro is positioned to become a top choice for retailers and consumers seeking authentic Mediterranean staples.
Here’s why buyers are getting on board:
Award-winning taste and clean ingredients
Sustainable packaging: recyclable glass, aluminium, and paper
Mediterranean diet appeals to health-conscious shoppers
Strong branding and modern shelf presence
“Tasty, delicious, simple, clean, and honest flavours, our belief is that there’s no need to complicate what is already perfect.” — Stephen Firth, azouro
Want to stock azouro?
If you’re a retail buyer or distributor looking for a brand with real flavour, real integrity, and real consumer momentum
Request samples, pricing, or a trade pack
Email: hello@gourmetpartners.co.uk
To order directly from azouro, visit azouroportugal.com
azouro brings the best of Portugal to your plate — and now, with Gourmet Partners & Brand Builders, to shelves across the UK.
