Brand Builders – In-Store Sales & Brand Support for Speciality Food Brands
Hands-on execution where buying decisions are made
Brand Builders is our boots-on-the-ground brand support service, designed to increase in-store visibility, strengthen retailer relationships, and drive sell-through across the UK’s independent and speciality retail sector.
Why in-store visibility matters
Securing a distributor or retail listing doesn’t guarantee sales. Discovery, tastings, follow-up, and consistent in-store presence are essential to converting listings into long-term retail success.
How Brand Builders work
Retail visits & listings
We support new and existing listings by visiting retailers, presenting products, and converting interest into orders through trusted relationships.
Tastings, sampling & engagement
In-store tastings and sampling drive trial, build confidence, and allow brands to tell their story directly to retailers and consumers.
Distributor coordination
We work closely with distribution partners, ensuring retail activity is aligned and demand is effectively converted into orders.
Reporting & insights
Clear monthly reporting and CRM-driven insights give brands full visibility on store visits, feedback, opportunities, and next steps.
A cost-effective alternative to in-house sales
Brand Builders provides professional field sales and brand support without the cost, risk, or complexity of building and managing an in-house UK sales team.
What our clients say
“I’ve been working with Gourmet Partners - Consultancy & Brand Builders for two years and they have been essential in building our business in the independent sector. The team helped us to develop the launch strategy and gain listings with major wholesalers. Their knowledge and insight has been invaluable, and they’re a great bunch to work with. We couldn’t have grown so quickly without them and I can’t recommend them highly enough.”
Craig Harries, Flavour Head