All Dressed Up - shaking up the UK's salad dressings scene

All Dressed Up —a standout salad dressing brand in the UK speciality food scene that’s already redefining what great flavour looks (and tastes) like. With its chef-led product range, award-winning innovation, and clear sense of identity, All Dressed Up is exactly the kind of brand we love to champion.

Tessa Reed, All Dressed Up founder

A bold brand on a big journey

Founded by trained chef Tessa Reed, All Dressed Up began life at the kitchen table in December 2024, turning a simple idea into one of the most talked-about new brands in the salad dressing aisle. What started with small-batch sales on Instagram quickly exploded, selling over 350 bottles in just two weeks. Within four months, production was scaled up in partnership with a rapeseed oil farmer in the Cotswolds, allowing the brand to meet demand and expand nationally.

Since then, All Dressed Up has continued its fast-paced growth, earning shelf space with some of the UK’s most respected retailers and carving out a bold new space in the world of flavour.

All Dressed Up, product range

The product range

Each product in the All Dressed Up collection delivers restaurant-quality flavour, without the faff. Designed for everyday use but anything but ordinary, their range includes:

• Everyday House – The classic one. Creamy, punchy and perfect for salads, fish or potatoes.

• Tahini & Lime – The zesty one. Earthy, citrusy, and made for roast veg, falafel and grains.

• Miso & Sesame – The zingy one. Umami-rich and nutty, ideal for noodles or slaws.

• Spicy Harissa – The fiery one. Versatile and bold—great in marinades, sauces or shakshuka.

Taste the difference!

• Chef-created, flavour-first dressings made with all-natural ingredients

• Free from refined sugar, dairy, gluten, and ultra-processed ingredients (UHPFs)

• Packaged in innovative, recyclable squeezy PET bottles

• Made to elevate everyday meals—quickly, creatively, and cleanly

“Omg, the Tahini and Lime dressing. Delicious!”

“Lovely nutty umami flavours… I can’t see this bottle lasting long.”

“Best dressing out there!”

All Dressed Up, already stocked by:

• Wholefoods, Fenwick, Ocado, Bayley & Sage, Panzers, and Cowdray Farm Shop

• Farm shops and delis across the UK.

• Distributed through Cotswold Fayre, Artisan Food Club, Mahalo, SUMA, and Diverse Fine Foods (with CN Foods soon to launch).

With two major award wins—Dragons Den Pantry at Farm Shop & Deli Show and Pitch Live at the Speciality Fine Food Show 2024—this is a brand on the rise, and we’re thrilled to support their next stage of growth.

Our partnership

As part of its ongoing growth strategy, All Dressed Up has joined forces with Gourmet Partners & Brand Builders, drawing on the team’s deep expertise in scaling premium food brands within the UK market. This partnership is focused on delivering smart, sustainable expansion, bridging the gap between distributors and retailers while supporting day-to-day sales execution and long-term brand development.

The collaboration includes:

• Cost-effective field sales management

• Monthly sales reporting and buyer insights

• Hands-on strategic brand-building tailored to the UK fine food sector

Gourmet Partners & Brand Builders believes that sustainable growth in the fine food industry requires more than just shelf space—it requires real engagement, smart positioning, and strong relationships across the supply chain. Our approach combines practical sales solutions with brand consultancy, working transparently with clients and distribution partners to create lasting success based on collaboration, innovation, and consumer connection.

Why we chose each other

Gourmet Partners & Brand Builders take a selective approach to partnerships, working only with brands that demonstrate:

• A unique point of difference

• Strong packaging and brand identity

• A realistic, informed understanding of the UK market

All Dressed Up is a brand built for modern food lovers—combining bold design, chef-led innovation, and a clear commitment to clean, flavour-forward products. With strong consumer appeal and agile leadership, it’s a natural fit for the Gourmet Partners & Brand Builders portfolio, and we’re proud to support the next phase of their journey.