OMGTea a premium matcha brand with wellness at its core

Gourmet Partners is proud to announce a new partnership with OMGTea, one of the UK’s most respected and beloved premium matcha brands. As OMGTea embarks on an exciting phase of growth—expanding its presence across retail and foodservice channels in the UK—Gourmet Partners is thrilled to support its mission. Together, we aim to bring OMGTea’s exceptional quality, commitment to wellness, and uncompromising integrity to a wider audience, one cup at a time.

OMGTea product range

From personal mission to premium matcha

OMGTea’s story is as unique as its product. Founded in 2014 by Katherine Swift, the brand was born from a deeply personal mission. In 2009, Katherine’s mother was diagnosed with a serious illness. In search of ways to support her, Katherine delved into medical research and discovered the powerful antioxidant properties of green tea—specifically EGCG (epigallocatechin gallate), a compound found in high concentrations in matcha.

This discovery led Katherine and her mother to begin drinking organic matcha, and the positive effects were profound. Inspired by the results and driven to help others, Katherine launched OMGTea—a brand rooted in science, love, and an unwavering commitment to quality.

Premium quality and provenance

From the beginning, OMGTea has sourced its matcha exclusively from Aiya, Japan’s most prestigious matcha producer, established in 1888. This long-standing relationship evolved into a formal partnership in 2023, when Aiya became an official investor in OMGTea. At a time when global matcha supply is under strain due to poor harvests and production challenges, this collaboration ensures OMGTea’s customers continue to enjoy consistent access to the highest quality ceremonial-grade matcha.

OMGTea matcha is traditionally shade-grown and stone-ground using a granite mill—a meticulous process that takes over an hour to produce just 30 grams. This slow, careful method preserves the tea’s vibrant green colour, rich umami flavour, and silky smooth texture, reflecting the craft, care, and heritage infused in every batch.

OMGTea, Grade AA Organic Matcha

OMGTea, Grade AA Organic Matcha

OMGTea, Grade AAA Organic Matcha

OMGTea, Grade AAA+ Organic Matcha

OMGTea, Green Gold Organic Matcha

OMGTea, Organic Hojicha Matcha

OMGTea's organic high grade matcha product range

Designed to cater to a wide range of preferences:

• AA Grade (30g & 80g): made with a combination of leaves from the first and second harvest. Serve straight as tea, latte or smoothie and perfect for cooking.

• AAA (30g): made with only the finest leaves from the top of the plant and first harvest. Serve straight as tea, and also as a latte.

• AAA+ Grades (30g): a super high-grade organic, premium ceremonial matcha tea made exclusively from leaves at the top of the plant from the first harvest. Serve straight as tea, to truly appreciate its exquisite flavour.

• Green Gold Organic Matcha (30g):  a super-premium organic matcha tea. Available in limited quantities, it is the highest grade matcha and one of the finest matcha teas produced in Japan. Serve straight as tea, to truly appreciate its exquisite flavour.

• Hojicha: made from high quality tencha that is roasted and ground into a fine powder. Low in caffeine and with a nutty, creamy taste, it is an appealing alternative to cocoa. Similar to Matcha powder, Hojicha is a versatile ingredient with a diverse range of applications. Serve straight as a tea, latte, and use as an innovative ingredient for desserts, etc.

• Foodservice Format (250g): ideal for cafés, hotels, and wellness venues looking to serve high-quality matcha.

Retail and hospitality partners benefit from thoughtfully assembled sample kits—including real tins, bamboo whisks, strainers, and detailed brewing guides. Bespoke POS materials and support are also readily available.

Health, heritage, and integrity

OMGTea’s mission goes far beyond selling tea. The brand remains committed to advancing scientific understanding of matcha’s health benefits, supporting research into breast cancer and fat oxidation through the Healthy Life Foundation—a charity also founded by Katherine Swift.

With up to 130 times more EGCG than standard green tea, OMGTea is not just a drink—it’s a lifestyle choice backed by science. The brand is Soil Association certified and on track for B-Corp certification, reflecting a deep commitment to ethics, sustainability, and environmental stewardship, including support for marine initiatives such as Help Our Kelp.

Expanding across the UK

OMGTea’s growing presence in top retailers—including Selfridges, Whole Foods Market, Holland & Barrett, Planet Organic, and Ocado—speaks to its rising prominence. With the support of Gourmet Partners, OMGTea is now reaching even more customers via independent delis, yoga studios, wellness centres, premium cafés, and spas.

In-store demonstrations, detailed product collateral, and educational content—including a comprehensive 10-year brand story video—help ensure a seamless, informed experience for customers and partners alike.

As matcha demand rises, OMGTea is well-positioned to lead. Its long-term partnership with Aiya ensures access to the finest matcha—even during global shortages—reinforcing its role as a trusted name in wellness and speciality drinks.

Gourmet Partners is excited to bring its expertise and network to support OMGTea in expanding its presence across both established and emerging markets.

We specialise in scaling purpose-driven brands through strategic consultancy, expert brand development, and cost-effective field sales solutions. By bridging the gap between distributors and retailers, we help our partners build strong, sustainable positions in today’s fast-paced and highly competitive market.