Gourmet Partners - Consultancy has been instrumental in the positioning and growth of Olina’s Bakehouse brand within the UK’s speciality food sector.
By implementing a robust commercial strategy and leveraging our extensive network, we have driven sales, increased brand awareness, and developed targeted marketing. Our efforts have successfully established national distribution and secured key retail partnerships with outlets like Waitrose and Holland & Barrett.
“Fine Food Holdings has been working with Gourmet Partners since 2020. They have built sales in the UK from zero to in excess of AU$1 Million. Having won listings with key UK distributors, we are now in the position where the Gourmet Partners - Brand Builders solution will help us build brand awareness at the retailer level, supporting our wholesale partners to win new customers. It's the perfect solution for driving sales from the warehouse to the shop shelves and, ultimately, to the consumer's plate.” Daniel Tamburrini – Olina’s Bakehouse
Sales and commercial strategy
Market and Competitor Analysis
Distribution and Retail Overview
Key Routes to Market by Priority
Pricing
UK Logistics – Supply Chain
Brand Builders Sales Strategy
Marketing Activities
Key Trade Shows
Gourmet Partners - Brand Builders Having secured partnerships with high-end UK retailers, we continue to expand both national and regional distribution partnerships. Focused on building brand awareness, the goal being to make Olina’s Bakehouse a household brand name.
About Olina’s Bakehouse
As the demand for healthy snacking continues to surge, Olina’s Bakehouse has emerged as a go-to brand for health-conscious consumers. Offering a premium yet competitively priced range of savoury biscuits, Olina’s Bakehouse is celebrated for its commitment to quality and taste.
Their standout range of gluten-free, vegan-friendly, keto-friendly, and low-carb crackers and flatbreads has gained immense popularity, becoming some of the brand’s best-selling products. This success reflects their broad appeal to a wide range of dietary preferences.
Crafted using time-honoured recipes and baked to perfection, Olina’s Bakehouse artisan crackers are simply delicious. Their crispy, crunchy, and irresistibly tasty range includes Wafers, Toasts, Seeded Crackers, Flatbreads, and Seeded Snackers.
Each product offers a distinct flavour and texture, with a selection of gluten-free options available across the range.
Double-Baked Seeded Toasts: made using a blend of real fruit, seeds, and nuts, creating a perfect balance of flavour and texture. Flavour combinations available; Fig & Almond, Cashew & Rosemary, Cranberry & Pumpkin Seed, and Date & Apricot.
Wafer Crackers: Thinner and lighter than traditional crackers, Olina’s Wafer Crackers offer a subtle taste and delicate texture, making them a versatile choice for pairing with a variety of toppings. Flavours include; Natural, Cracked Pepper, and Sesame.
Free-From Crackers, Simply Seeded Crackers, Flatbreads & Seeded Snackers: Packed with flavour and a delightful texture, these options cater to a variety of dietary preferences. Flavours include; Original, Rosemary, Pumpkin Seeds, Roasted Beetroot, Balsamic Vinegar & Caramelised Onion
Seeded Toasts - Fig & Almond, 100g
Seeded Toasts - Cashew & Rosemary, 100g
Seeded Toasts - Cranberry & Pumpkin, 100g
Seeded Toasts - Date & Apricot, 100g
Seeded Toasts - Gluten-free, Sunflower & Fig, 100g
Seeded Toasts - Gluten-free, Cranberry & Pumpkin Seed, 100g
Wafer Crackers - Cracked Pepper, 100g
Wafer Crackers - Sesame, 100g
Wafer Crackers - Natural, 100g
Wafer Crackers - Gluten-free, Natural, 100g
Seeded Snackers - Gluten-free, Roasted Beetroot, 140g
Seeded Snackers - Gluten-free, Balsamic Vinegar & Caramelised Onion, 140g
Simply Seed Crackers - Gluten-free, Original, 80g
Simply Seed Crackers - Gluten-free, Rosemary, 80g
Simply Seeded Flatbreads - Gluten-free, Pumpkin Seeds