A Sweet Revolution in the UK’s Speciality Food Market

Mellona Raw Honey, a family-owned brand from Cyprus, is creating waves in the UK’s speciality food, health, and wellness sector with its unique range of raw honey spreads. Known for its unprocessed, natural, and nutritious qualities, Mellona’s products are competitively priced and fast becoming a favourite among consumers.

Mellona beekeepers only collect excess honey during times of abundance, ensuring the bees retain enough stock to sustain them through the winter months.

Raw Honey with Superfoods, Ginger & Turmeric, Beetroot and Matcha.

Founded in 2010, Mellona combines traditional Cypriot roots with modern innovation. This approach has helped the brand secure placements in leading wholefood and specialty food stores across Europe and now, the UK. Mellona’s Managing Director, Stelios Stylianou, emphasizes the brand’s commitment to quality.

"Honey bees collect nectar from flowers and transform it into honey—a miraculous food. In Cyprus, our bees work tirelessly from early spring through mid-autumn, visiting countless blossoms such as wild Cyprus lavender, sage, and orange blossoms to create honey with an exquisite flavour and delicate aroma. During times of abundance, when nature is in full bloom, they produce more honey than they need. It is this excess honey that our beekeepers collect, ensuring the bees retain enough stock to sustain them through the cold winter months.

From hive to jar, our advanced methods ensure that Mellona Raw Honey remains raw, unheated, and unprocessed, preserving its maximum nutritional value, natural purity, and taste. Our bees are never fed sugar, safeguarding not only the authenticity of the honey they produce but also their health and well-being.

While our exceptional honey is our hallmark, our unique blends with superfoods give us an even more distinct edge. These combinations not only deliver one-of-a-kind flavours but also provide additional health benefits, making our honey truly extraordinary. Our bees are healthy and proud … and so are we!"

Mellona launched in the UK in 2024, already listed in a cross-section of retailers, from food halls, wholefoods and healthfood stores (Selfridges, Earth Fare and Bean Freaks).

Mellona’s product range includes pure raw honey as well as innovative spreads infused with superfoods and bold flavour combinations:

• Raw Honey with Superfoods: Ginger & Turmeric, Beetroot, Matcha, and Pollen.

• Raw Honey with Flavours: Cardamom, Almonds, Cinnamon, Pomegranate, Coffee, Grape, Hazelnuts, Carob, Lemon Balm, Peanuts, and Mint.

The unprocessed production process ensures Mellona honey retains its natural antioxidants, amino acids, minerals, and vitamins, offering exceptional flavour and significant health benefits. Free from sugar, fat, gluten, and dairy, Mellona’s products also boast anti-inflammatory, antiviral, and digestive health-supporting properties.

Mellona’s dedication to quality and innovation has earned the brand multiple accolades:

• First Prize (2020): Cyprus Industry Federation for product innovation and export growth.

• Food Products Innovation Award (2018): Presented by Gastronomos.

• Trends and Innovations Selection (2016): Featured at the SIAL trade fair.

Despite its premium positioning, Mellona products are competitively priced, making them accessible in a crowded marketplace.

The UK launch of Mellona is supported by Gourmet Partners – Consultancy & Brand Builders, who have played a pivotal role in introducing the brand to key retailers.

“Very, very good quality creamy honey, and the jars look fantastic—well priced, unique products,” remarked one retailer about Mellona’s offerings.

With growing demand and outstanding feedback, Mellona is poised to become a staple in the UK’s speciality food market, offering consumers a taste of Mediterranean excellence.

Mellona Raw honey product range;