Gourmet Partners are proud to be working with Mellona, an award-winning company focused on innovation and dedicated to creating natural, nutritious and bonified RAW honey products.
Gourmet Partners - Consultancy collaborated with Mellona to create a comprehensive sales and commercial strategy. The goal, to expand the brand in the UK by establishing new distribution channels and securing partnerships with multiple retailers.
Sales and commercial strategy
Market and Competitor Analysis
Distribution and Retail Overview
Key Routes to Market by Priority
Pricing
UK Logistics – supply chain
Brand Builders Strategy
Marketing Activities
Key Trade Shows
With the strategy in place, the team at Gourmet Partners - Brand Builders got to work generating brand awareness for Mellona and driving sales in the UK’s Speciality Food sectors, while also expanding both national and regional distribution partnerships. Once established, the focus will shift to securing partnerships with multiple high-end UK retailers.
“Mellona Raw honey is pure and unprocessed, packed with healthy nutrients. You can be assured of its quality.” Stelios Stylianou, Managing Director, Mellona
Mellona’s unique range of nutritious, natural and unprocessed Raw honey spreads, are proving to be a winning formula within the UK Speciality Food and wellbeing market.
Raw honey
Raw honey with Bee Pollen
Raw honey with Matcha Tea
Raw honey with Ginger & Turmeric
Raw honey with Beetroot
Raw honey with Cinnamon
Raw honey with Pomegranate
Raw honey with Coffee
Raw honey with Almonds
About Mellona
Named after the ancient Roman goddess devoted to honey, Mellona aims to revolutionise traditional healthy Mediterranean products and introduce them to the global market.
Mellona’s wonderful Raw honey comes from blossoms of scented Mediterranean flora such as wild Cyprus lavender, sage and orange blossom. It has an exquisite flavour and fine aroma.
From hive to jar, Mellona has developed advanced production methods for creating new products from natural ingredients. These methods ensure that the Raw honey remains unprocessed and unheated, preserving its nutritional value and flavour.
Sugar-Free, Fat-Free, Gluten-Free, Dairy-Free - Mellona products are rich in antioxidants, amino acids, minerals, and vitamins. They offer specific health benefits, have anti-inflammatory and antiviral properties, and are good for the digestive system.
Mellona Raw honey is versatile, mix it with cereals, muesli, granola, and breakfast toast. It also pairs well with Greek yoghurt and nuts or can be spread on waffles. Additionally, drizzle it over ice cream and fruit, or mix it with balsamic vinegar to make a delicious salad dressing. This natural Raw honey is perfect on its own and can be enjoyed by the spoonful.
Awards
First prize in the agricultural sector: Cyprus Industry Federation for innovative products and annual increase in exports, 2020.
Food Products Innovation Award: Gastronomos, a prestigious gastronomy media organization renowned in Greece and Cyprus, 2018.
Selected to participate in Trends and Innovations: SIAL trade fair, 2016.
Customer Reviews
“Never had a honey taste like this before! Finally found the best honey ever.”
“This honey is simply amazing. It is thick, light in colour and delicious. Plus, packed in a very eco-friendly way – in a glass jar, no plastic. I highly recommend this to all honey lovers."
“We have tried many different kinds of honey over the years, Mellona honey is by far the best we have ever tried, its taste is so lovely and creamy, it keeps fresh, and it doesn't turn hard, it’s a winner for us, will continue to buy.”
“I discovered heaven! Using it both for food or drinks.”