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Asilia Salt, award winning, naturally pure, mineral-rich plain and flavoured salts.

Introducing Asilia Salt — an artisan sea salt brand from Tanzania that’s redefining what it means to season with purpose.


Crafted by hand using natural solar evaporation and guided by generations of expertise, Asilia creates salt with substance, story, and soul.


Asilia combines bold flavour, true provenance, and ethical purpose — offering retailers a premium salt range.


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From the shores of the Indian Ocean to kitchens across the UK, Asilia Salt is gaining recognition from chefs, retailers, and food lovers who value quality, sustainability, and authenticity in every grain.


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A Family Legacy Rooted in the Sea


The story of Asilia Salt begins in 1951, when founder Henry bought a small salt farm in the Bagamoyo region of Tanzania after years of working in salt production. Over four generations, the family has nurtured and evolved this farm into a modern, sustainable operation that still honours traditional methods.


In 2018, a new vision was born. Inspired by a walk through a UK supermarket aisle, the family wondered why Tanzania’s naturally beautiful sea salt couldn’t stand proudly alongside renowned British brands like Maldon and Cornish Sea Salt. The idea for Asilia was sparked — to bring Tanzania’s pure, mineral-rich sea salt to discerning customers around the world.




Award-Winning Artisan Sea Salt


Asilia’s commitment to quality and innovation has already earned them recognition on the UK stage.


Their Pepper & Chilli Salt has won a Great Taste Award and a Gold Farm Shop & Deli Product Award, while Roast Herb Salt claimed Silver, and their Pure Ocean Sea Salt also received a Great Taste Award.


Judges described Asilia’s salts as “clean, bright, and beautifully balanced” — the perfect seasoning that enhances food without overpowering it. These accolades affirm Asilia’s place among the most exciting new sustainable salt brands in the UK market.


The Asilia Salt Product Range

  • Pure Ocean, 150 g

  • Salt Pearls, 150 g

  • Pepper & Chilli Sal, 140 g

  • Coconut Lime Salt, 140 g

  • Smoked Salt, 140 g

  • Hibiscus Salt , 140 g

  • Turmeric Ginger Salt, 140 g

  • Roast Herb Salt, 120 g

  • Garlic Salt, 120 g

  • Cocktail Salt, 40 g

  • Salt Pearls Grinder, 90 g

  • Pearls & Pepper Grinder, 80 g

  • Pili Pili Grinder, 70 g


Also available in 1 kg catering tubs.




Pure by Nature: The Quality and Properties of Asilia Salt


What makes Asilia different lies in its purity and natural mineral profile. Laboratory tests confirm that Asilia Salt contains 97.86% sodium chloride, exceeding the industry standard and proving its exceptional quality.


Hand-harvested, naturally dried, and unrefined, ensuring it retains essential trace minerals like magnesium, calcium, and sulphates — the elements that give Asilia its delicate flavour and gentle salinity.


With a perfect moisture balance of 3.52%, Asilia’s salt dissolves slowly, enhancing food with a clean, ocean-fresh taste that chefs and home cooks alike adore.




Crafted by the Elements: The Solar Evaporation Process


Asilia Salt is made the traditional way — with sun, wind, and ocean as the only ingredients.

Seawater from the Zanzibar Channel is channelled through a series of evaporation pans, where it slowly crystallises under the Tanzanian sun. Once formed, the salt is hand-harvested by local farmers, gently washed, and left to air dry.


This solar evaporation process uses no artificial energy or refining — just nature’s own rhythm. It’s a sustainable, low-impact method that preserves both the minerals and the integrity of the salt, creating a truly authentic product from sea to shelf.



Guided by Values: For Goodness, For Earth, For People


At the heart of Asilia Salt are three guiding principles:


  • For Goodness – Using renewable energy from the sun and wind to craft pure, flavourful salt and natural flavour blends.

  • For Earth – Protecting the fragile ecosystems around Bagamoyo by maintaining biodiversity and clean coastal waters.

  • For People – Supporting the Kitame village community, where Asilia has built schools, clinics, water systems, and roads — improving lives and creating sustainable employment for generations to come.


This commitment makes Asilia Salt a brand that nourishes both people and planet.



Asilia Salt in the UK: Growing with Gourmet Partners & Brand Builders


Today, Asilia Salt has quickly gained traction with independent retailers and distributors across the UK — a testament to its exceptional quality and compelling story.


To support the next stage of growth, Gourmet Partners & Brand Builders are proud to represent Asilia Salt in the UK market. Our Brand Support Managers are introducing Asilia’s award-winning range to leading independent retailers, while our strategic and marketing teams are helping build visibility, drive sales, and connect the brand with the right retail opportunities.


At Gourmet Partners & Brand Builders, we partner with brands that stand out — those built on authenticity, purpose, and sustainable growth. Asilia Salt embodies all of this, and we’re delighted to help bring this extraordinary, ocean-born brand to more shelves, chefs, and homes across the UK.



Want to stock Asilia Salt?

If you’re a retail buyer or distributor looking for a brand with real flavour, real integrity, and real consumer momentum, please get in touch.


Request samples, pricing, or a trade pack


Follow Asilia Salt

Instagram @asiliasalt

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